It's Not About Making Millions
Let’s clear this up once and for all… A business has only 2 purposes. To generate cashflow and to help people – That’s it!
1. Generate Cashflow To Live Your Life
For you the entrepreneur and business owner, your business must generate cashflow. It needs to have more money coming in than there is going out.
The purpose of this cashflow is to do one thing, and only one thing… Allow you to live your life!
As Carl often says… “You don’t want more money! You want what you believe money can give you.”
The truth is not all that long ago money didn’t exist. Money is just an idea, a medium of exchange.
Having lots of money sitting around isn’t going to serve you, but using your money to do what you want, to live your life without having to worry about where the money is coming from. That is what a real business gives you.
Sure… You can make millions, even billions in business – if that’s your goal.
For most of our students however it’s about having the FREEDOM and FLEXIBILITY to do WHAT YOU WANT… WHEN YOU WANT… WITH WHOM YOU WANT and to allow you to give back and make a positive impact on the world.
I’ve saved over $100,000 and more importantly time. I now spend more time with my wife and kids and the businesses make money whether I’m there or not.Cameron Young From Hard Working Self Employed To Multi Salon Owner
2. Helping People Along The Way
You have so many opportunities in business to help many different people.
You’re Solving People’s Problems
The first and most obvious person that you help are the customers who come to you.
Why did they come?
Because they have a problem they need solved.
The person who walks into a hardware store and buys a drill isn’t buying a drill because they collect drills, they buy the drill because they have a problem.
They have a wall, or door or something that needs a hole in it, and a drill is the solution to that problem.
You’re Helping People Learn and Grow
In business not only do you as an entrepreneur learn and grow but you help your staff to gain new skills, build confidence in themselves and their abilities.
Carl often shares a story about how he was a shy and introverted kid and he got a job at a pizza shop and they forced him to be on the phones. Over time his confidence of talking to people grew and his personality over time became more sociable. His employer without knowing it had made a permanent positive impact on his life.
You Impact Your Local, National and Global Communities
In a retail or local business, you support the community. In a global business, you support the global community.
And if you choose to become philanthropic, then you too help communities in need, either directly or indirectly because of your business.
Find out more about how the Business Builders Academy community gives back.