What Should You Look For When Choosing An Investor?

Consider This Before Choosing An Investor for your Company

When it comes time to approach investors for your business, you can often become confused and distracted by the biggest dollar value that is thrown your way.

Having a choice of investors and lots of numbers being talked about is definitely a good problem to have when you are looking for investors, but it can actually be detrimental to the ongoing success of your company.

Take a look at this short interview with serial entrepreneur Gubaksh Chahal, founder of ClickAgents, BlueLithium and RadiumOne, sharing his thoughts on negotiating with investors for a stake in your company.

Gubaksh Chahal’s Thoughts On Negotiating and Choosing An Investor

As he says focus more on your “chemistry” aka relationship with your investors, because bringing on investors is just like a marriage and is a long term relationship you are committing to with a very big issue caught up in it.

It’s the one issue that causes a lot of relationships to break down, and that is MONEY!

So bottom line, don’t get distracted by the biggest numbers and valuations that you get offered when choosing an investor.

About The Author

Carl Taylor

Carl is the Author of Red Means Go! and founder of Business Builders Academy. He invests in and runs a number of businesses, and regularly teaches business skills through online training and live speaking events.