Traditional Marketing vs Digital Marketing: Is Traditional Marketing Really Dead?
The debate about traditional and digital marketing is one that has been raging for quite some time, especially when it became apparent that internet is here to stay and when it became even more apparent that it will become a digital part of our everyday reality. On the two ends of the spectrum, you have…
5 Steps To Creating An Irresistible Lead Magnet
In today’s digital marketing world, there’s a lot of things to think about. How will you get traffic, how will you capture leads, and how will you deliver your content. Personally, I think one of the most important aspects of digital marketing is what is known as a Lead Magnet (or as I call it…
5 Key Components of SEO Every Business Owner Must Understand
Every business and every new start-up should have a website – afterall, according to 2014 research by the Australian Bureau of Statistics, a staggering 76% of Australia’s 15.4 million internet users made a purchase online this year, and even more than that use the internet to inform their buying decisions. But once you have a…
